Instagram Marketing — Strategies for Selling Products and Services

Instagram is the promised land of thousands of likes and influencer fame. It’s quite typical for up-and-coming businesses to sell on Instagram these days.

Given the information, it’s unsurprising why this platform is chosen:

Instagram is one of the world’s most popular social networking platforms, with 1 billion monthly active users.

Suppose you are an entrepreneur or small business owner. In that case, social media is a massive opportunity for you to promote your products and services. One of the most popular social media sites today is Instagram. With over 500 million monthly active users, it’s no wonder that so many people are turning to this site as a way to connect with their customers!

In this blog post, we will share some tips on how you can use Instagram to increase your customer base and sell more products online!

So if you’ve wanted to know how to sell products or services on Instagram, read this article to learn how to start selling in 9 easy steps.

Pick a product or service to sell on Instagram.

Instagram is a social media platform with a heavy focus on visuals and imagery — so it makes sense to sell products that people can see, like clothes. Selling services is a little more challenging than selling physical goods or digital downloads because you’ll need to create content for your service without the benefit of using pictures.

Here are some trending digital product ideas:

• eBooks
• Online courses or seminars
• Software programs, plugins, etc. for Photoshop and other design applications
• Clothing
• Shoes
• Sporting goods

If you already have a product or service you want to sell, great!

If you have passion and expertise in something and you’re good with words, then it may be a perfect fit.

Selling services can be just as successful on Instagram as selling products — maybe even more so because of the platform’s visual nature!

Setup an Instagram Business Profile

A business profile on Instagram is a great way to increase your reach — you’ll be able to target potential customers with tailored posts and ads. Compared to the personal profile, your business profile has more options for customising how you appear online.

Suppose you already have a personal account and want to sell products on Instagram. In that case, it’s probably better to convert your account to a business profile.

You can convert your personal Instagram page to a business profile by going into the settings and clicking under business profile.

Doing so opens up more Instagram features that are beneficial to your business, such as the option to add a link in your bio and see Instagram insights.

Also, don’t forget to connect your Facebook page to your Instagram account if you also have one.

Create engaging Instagram content

With nearly a billion people on the planet browsing through endless heaps of Instagram content, how can you get them to notice your posts?

The key is to post visually appealing content that makes your followers click on the links you include in your Instagram posts.

If you are selling an eBook, consider posting a short video of yourself talking about why people should read it! This helps establish rapport with potential customers and is another way to get to know who you are as a person.

If you are selling shoes, take pictures of yourself wearing them and show your followers what they can look like. This is a great way to give people an idea of how the product works without using words!

Try different types of posts — ask questions, post quotes or behind-the-scenes photos from your business. As long as you keep the content interesting, people will stay engaged and follow your page.

Here’s how to create more engagement on your Instagram:

Choose a distinct theme for your Instagram page.

Use the same filters or grid pattern for all of your photos to keep a uniform look and feel across your profile.

Create quality photos and videos.

Avoid grainy images or videos with poor sound quality. Your content should look professional and be engaging.

Create engaging content with creative tools.

Use Instagram apps to create unique posts with cool effects! One example is Litely, an app that gives your photos a vintage feel. Another one is Layout or Boomerang, which lets you create unique and fun images that show movement.

Come up with tutorials, quizzes, and Q&A polls.

Gamify your content with quizzes and polls to get your followers involved.

For example, you can create a poll about which photo they like best or if they’d prefer the red shoes or blue ones! This type of engagement is fun for users and will keep them coming back for more.

Write captivating caption

White engaging posts that lead your followers to click on the link in your bio.

Using a call-to-action is another effective way of getting people to visit your website and hopefully buy something! People are drawn to photos with captions that ask them questions or prompt action, so take advantage of this feature when you can.

Share your responses to your own questions or polls.

For example, by responding to the poll you created after it has ended, users are likely to check out what you have to say about the results. This is an excellent way of getting people engaged with your brand and interested in buying from you!

Utilise the URL in the Instagram profile bio

Your Instagram profile has a link in the bio. Then take advantage of this feature!

Whenever a new follower finds you on Instagram, they can check out your profile and website. Therefore, make sure that the link in your bio directs people to a page where they can learn more about what you offer or buy something!

You can use Linkin.bio to create multiple links to direct your followers to different pages. This is an excellent way of personalising the content you share on Instagram and increasing conversions!

Make the most of Instagram Stories & Reels.

Instagram Stories is a great feature to help you grow your followers and make more sales!

This feature lets you post photos or videos that disappear after 24 hours, so it’s a great way to create an engaging story.

Here’s what you can do with Instagram Stories:

• Show transformation of clients
• Sample diet of your program
• Sample of your workout program
• Your daily life (this is also an opportunity to show your life or behind the scenes)

Adding links to your Instagram Story is another way to promote your brand and drive sales!

Selling on Instagram is a great way to reach customers, but it can be challenging when you have no idea what works. Luckily, there are some tried-and-true strategies for boosting engagement and conversions with your photos or videos.

If you’re looking for help implementing these tips in your own marketing strategy, our team of experts would love to partner with you! We’ll provide personalised recommendations based on the needs of your business — we specialise in the Fitness and Nutrition niche. Let us know if we can answer any questions about how social media affects sales success today!

Follow me at @coachrezarafiq today and introduce yourself!